Zara货架设计 广州Zara店面货架设计图

Zara货架设计，广州Zara店面货架设计图，ZARA KM服装设计风格
  广州市八千里货架有限公司是快消品店货架、服装店货架、饰品店货架、服装店道具、店面设计、内衣店货架、名创优品店货架、伶俐品牌货架、超市货架、奥特莱斯店货架、KM男装货架、ZARA货架、UR男女装货架、HM店货架、迪卡侬货架、无印良品货架、悦诗风玲货架、GXG货架、PEACE?BIRD货架等产品专业生产加工的公司，拥有完整、科学的质量管理体系。广州市八千里货架有限公司的诚信、实力和产品质量获得业界的认可。欢迎各界朋友莅临参观、指导和业务洽谈。
  终端陈列位置的选择
1. 陈列一定要靠近你的主要竞争对手。
A、记住"物以类聚、人以群分"这个古训，你的产品经常和什么产品在一起，长久以后消费者就会认为这都是一类产品。
B、同时你的主要竞争对手的消费群体也正好是的目标消费顾客。你可以借它的号召力为你引来顾客。再通过促销人员和促销活动成功拦截对手的潜在顾客。
2.比较集中的特价活动区域，这个区域会吸引很多顾客，就象有些顾客是拿着卖场宣传单找有特价的产品一样，顾客也会认为特价活动区域的产品更优惠。
  如何争取到好的陈列位置
1.加强对终端的业务渗透。除了外，其他品牌要想有好好的陈列位置和大的陈列面积必须有良好的客情关系。陈列位置的分配与招商经理、卖场采购、柜长、卖场理货员都有很大关系。
2.掌握时机调整和扩大陈列。产品刚进场很难一次找到理想的陈列位置和足够的陈列面积，只要掌握好时机就能将位置越调越好，面积越调越大。
A、有销售不畅的品牌撤柜的时候。
B、有新产品进场需要调整的时候。
C、季节性调整产品品种结构的时候。
D、大型节日、店庆、特价活动等。
3.以促销活动为条件，争取陈列上的支持。通过特价活动，买赠活动等与卖场谈判，争取到特殊陈列支持，并同时扩大货架陈列面积，在活动结束后继续占据被扩大的陈列区域。不放过任何机会，哪怕是多出样一个产品，积少成多，你的陈列面就会越来越大，如果你不在乎这个"小事"，其他的品牌就会来"蚕食"你的地盘，你的陈列就会慢慢畏缩，销售下滑。
Zara货架设计，广州Zara店面货架设计图，ZARA KM服装设计风格
广州市八千里货架有限公司
Zara shelf design, Guangzhou Zara store shelf design, ZARA KM clothing design style
Guangzhou Baqianli Shelf Co., Ltd. is fast-moving goods store shelves, clothing store shelves, jewelry store shelves, clothing store props, store design, underwear store shelves, famous products store shelves, 伶俐 brand shelves, supermarket goods

Shelf, Outlet Store Shelf, KM Men's Shelf, ZARA Shelf, UR Men's and Women's Shelf, HM Store Shelf, Decathlon Shelf, Muji Shelf, Yue Shi Feng Ling Shelf, GXG Shelf, PEACE? BIRD Shelf, etc.

The production and processing company has a complete and scientific quality management system. The integrity, strength and product quality of Guangzhou Baqianli Shelf Co., Ltd. have been recognized by the industry. Welcome friends from all walks of life come to visit, guide and industry

Negotiate.
Terminal display location selection
1. The display must be close to your main competitor.
A. Remember the ancient saying that "things are gathered together and people are divided into groups". Your products are often with other products. After a long time, consumers will think that this is a kind of product.
B. At the same time, the consumer groups of your main competitors are also the target consumers. You can use its appeal to attract customers to you. Then successfully intercept the opponent's potential customers through promotions and promotions.
2. A more concentrated special activity area, this area will attract a lot of customers, just as some customers are looking for special products with a store flyer, customers will also think that the products in the special event area are more favorable.
How to get a good display position
1. Strengthen the business penetration of the terminal. In addition to leading brands, other brands must have a good customer relationship in order to have a good display position and a large display area. The distribution of the exhibition location has a lot to do with the investment manager, the store purchase, the cabinet chief, and the store tally.
2. Master the timing adjustment and expand the display. It is difficult to find the ideal display position and sufficient display area at the beginning of the product. As long as the timing is good, the position will be adjusted better and the area will be adjusted more and more.
A. When there is a brand with a poor sales, the cabinet is removed.
B. When new products enter the market and need to be adjusted.
C. When seasonally adjusting the product variety structure.
D, large festivals, celebrations, special events, etc.
3. Take the promotion as a condition and strive for support on the exhibition. Through special activities, buy gifts and other activities to negotiate with the store, to obtain special display support, and at the same time expand the shelf display area, continue to occupy the enlarged display area after the event. Do not miss any chance, even if there is more than one product, the accumulation will be more and more, your display will be bigger and bigger, if you don't care about this "little thing", other brands will come to "eaten" your site. Your display will slowly shrink and sales will decline.
Zara shelf design, Guangzhou Zara store shelf design, ZARA KM clothing design style
Guangzhou Baqianli Shelf Co., Ltd.