广西NOME诺米家居的数字化改造诠新零售

广西NOME诺米家居的数字化改造诠新零售，NOME货架,KK生活馆货架

广州市八千里货架有限公司是快消品店货架、服装店货架、饰品店货架、服装店道具、店面设计、内衣店货架、名创优品店货架、伶俐品牌货架、超市货架、奥特莱斯店货架、KM男装货架、ZARA货架、UR男女装货架、HM店货架、迪卡侬货架、无印良品货架、悦诗风玲货架、GXG货架、PEACE?BIRD货架等产品专业生产加工的公司，拥有完整、科学的质量管理体系。广州市八千里货架有限公司的诚信、实力和产品质量获得业界的认可。欢迎各界朋友莅临参观、指导和业务洽谈。
从今日资本、红杉资本、华兴资本等VC手中合共获得10亿元人民币的融资后，被称为“零售新物种”的NOME正进入快速增长的通道。今年季度，这家新零售家居品牌新增门店超过100家，4月新开店面数量已经突破50家，而在去年，NOME的538家居零售店早已遍布中国一二线城市的大型购物中心。
但进入2019年，店面数量的增长已经不是NOME的战略重点。NOME方面表示，2019年首要目标是实现老店业绩同比增长14%，“不再追求快，而是稳打稳扎，把开店品质放在首位，把加盟商利益放在首位”。
这不是一项容易实现的任务。目前NOME家居零售店坪效（每平米产生的收入，是零售行业衡量单店业绩的主要标准）已达到6000～8000元/月，远高于整个行业4000元/月的平均水平。若按照NOME2019年的新计划，这将意味着今年的坪效要达到6840～9120元/月。
NOME内部将这种现象称为“化（学）反（应）效应“，在这个效应里，重要的催化剂——那些让消费者“非买不可”的产品，大约占到NOME整体产品的10%，同时必须具备高频、刚需、海量三大特征。对于此类产品，NOME实行的是低毛利策略，以保证消费者获得的“惊喜”大化。
充当催化剂的产品并非一成不变。每位在NOME家居店购买了产品的消费者，都会受邀进入NOME的线上粉丝交流群，大家在这里相互交流甚至吐槽产品的使用效果。这些看似不经意的分享，终都被整理提交给产品部门，设计师会依此对现有产品做出适当的修改。
色彩缤纷的“繁花”系列马克杯就是这样诞生的。一开始，它只是一个素色的杯子，但因为很多粉丝在群里吐槽选择太少，终这个素色杯子被设计成一系列多种颜色的杯子，并被命名为“繁花”。如今，“繁花”马克杯已经成为NOME的爆款产品。
Guangxi NOME Nomi Home's Digital Renovation New Retail, NOME Shelf, KK Living Pavilion Shelf
Guangzhou Eight Thousand Miles Shelf Co. , Ltd. is a fast-food store shelves, clothing store shelves, jewelry store shelves, clothing store props, store design, underwear store shelves, famous store shelves, brand shelves, supermarket shelves, Outlets store shelves, KM menswear Shelves, ZARA shelves, UR men's and women's shelves, HM store shelves, DiCannonon shelves, unprinted shelves, Pleasant Wind racks, GXG shelves, PEACE? BIRD shelves and other products specializing in the production and processing of the company, with a complete, scientific quality management system.Wide The integrity, strength and product quality of eight thousand miles of the city of 8,000 miles of shelves Co. , Ltd. have been recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiations.
NoME, known as the "New Species of Retail", is entering a fast-growing channel after a total of Rmb1bn in financing from VCs such as Today's Capital, Sequoia Capital and Huaxing Capital.
In the first quarter of this year, the new retail home brand added more stores than
The number of new stores opened in April has exceeded 50, and last year NOME's 538 home retail stores were already spread across large shopping malls in China's first- and second-tier cities. But into 2019, the growth in store numbers is no longer NOME's strategic priority.
NOME said that the primary goal in 2019 is to achieve the performance of the old store increased by 14% yoy, "no longer the pursuit of fast, but stable, the quality of the shop in the first place, to join
Business interests in the first place." This is not an easy task to achieve. At present, NOME home retail storeping effect (revenue per square meter, is the retail industry to measure the performance of single-store main criteria) has reached 6000 to 8000 yuan / month, far higher than the industry's average of 4000 yuan / month.
If
According to NOME's new plan for 2019, this will mean that this year's Pingping will reach 6840 to 9120 yuan/month.
WITHIN THE NOME, THIS PHENOMENON IS REFERRED TO AS THE "ANTI-(SHOULD) EFFECT", IN WHICH THE MOST IMPORTANT CATALYST - PRODUCTS THAT MAKE CONSUMERS "UNBUYABLE" - ACCOUNT FOR ABOUT 10% OF NOME'S OVERALL PRODUCTS, AND MUST HAVE HIGH-FREQUENCY, JUST-IN-ONE , a large number of three characteristics.
For these products, NOME has a low gross margin strategy to ensure that consumers get the most of their "surprises". Products that act as catalysts are not static. Every consumer who buys products in NOME home stores will be invited to enter NOME's online fan exchange group, where we communicate with each other and even the use of slot products.
These seemingly casual sharing
, and eventually they are sorted and submitted to the product department, where the designer will make appropriate changes to the existing product. This is how the colorful "flower" series of mugs was born.
At first, it was just a plain cup, but because many fans had too few choices in the group, the plain cup was eventually designed to be a series of multi-colored cups and named For "flowering". Today, the "flower" mug has become NOME's explosive product.